REWARDS AND BENEFITS IN VOLVO CAR COMPANY - HUMAN RESOURCE MANAGEMENT Essay

REWARDS AND BENEFITS IN VOLVO CAR COMPANY - HUMAN RESOURCE MANAGEMENT - Essay Example In such manner, specialists (Arnold and Silvester, pp. 12-19, 2005) have distinguished significant change in the point of view and disposition of businesses towards their representatives, and this demonstrates making of various inventive arrangements and techniques to guarantee inspirational work environment condition for the laborers. In particular, execution and prize administration is one critical segment of HRM that assumes a urgent job in each association, and investigation has shown that associations are these days depending intensely on the variables of advantages and awards as modes and devices of guaranteeing authoritative accomplishment by ensuring proficient and beneficial execution of the workers. Especially, this paper is an endeavor in a similar arrangement of endeavors that will concentrate on ID of different sorts of advantages and pay frameworks existing universally, just as, reward techniques of Volvo Car Corporation that will permit comprehension of the point in pr actical way. Various Forms of Rewards assume a significant job in each human life, and especially, it is an understanding that prize is one of the segments that drive the general public to create and develop in various angles. This works in the authoritative setting too; be that as it may, before recognizing various types of remunerations and pay, specialists (Robbins et al., pp. 39-47, 2009) have recommended that it is significant that businesses should invest amounts of energy to guarantee mix of rewards’ philosophy with authoritative destinations and mission, as non-mix frequently have brought about disappointment of the procedures. For example, if authoritative strategic to turn into a market chief, Corporation should keep a more lucrative prize framework to hold best ability from the market, and if mission is to endure and go with stream of the market, and afterward a lower-reward framework will fill in too. Following are a portion of the regular types of pay and rewards : Fixed Pay This is the most widely recognized and customary type of pay that remembers installment to representatives for a fix-pay technique, normally on month to month premise (Rothwell et al., pp. 23-25, 2009). In this sort of technique, workers get fix regularly scheduled installment regardless of any adjustment in execution or efficiency. It is a perception that associations are currently moving ceaselessly from the fixed compensation procedure because of strength of other present day prize and execution the executives frameworks. Variable Pay Method â€Å"Why would it be a good idea for me to put forth an additional attempt for this activity? For what reason should I attempt to contribute and think increasingly about the authoritative objectives and success† (Langton, pp. 46-76, 2000)? Previously mentioned is one of the basic explanations that one can get notification from workers in a fix-pay framework that brought about the making of variable compensation technique f ramework that â€Å"bases a bit or the entirety of the employees’ profit on some individual or hierarchical equation or proportion of productivity† (Torrington, Hall, and Taylor, pp. 365-348, 2005). Investigation has demonstrated that 60% of the associations in the United Kingdom are relying upon the variable compensation framework to redress and propel their laborers. One of the significant advantages of utilizing this framework is decrease of fixed work expenses, and this framework empowers the associations to concentrate more fair and square of profitability and execution that is frequently impractical or not functional in fixed compensation strategy. Other than these compensation frameworks,

Essay Sample on Symbolism in the Scarlet Letter

Article Sample on Symbolism in the Scarlet Letter All through the novel The Scarlet Letter there is the rehashed utilization of imagery. To certain perusers the utilization of rehashed imagery is Hawthornes approach to bind together the novel and include a more profound degree of importance to the story. To others this imagery is viewed as a dull reiteration that gets mechanical on occasion. Henry James found the imagery in the Scarlet Letter extremely tedious. James expresses that, In The Scarlet Letter there is a lot of imagery; there is I think, to an extreme. It is over done now and again, and gets mechanical (445). To demonstrate his point James utilizes a model. James expresses that, The Idea of the spiritualist A which the youthful pastor finds engraved upon his bosom and eating into his substance, in compassion for the weaved identification that Hester is sentenced to wear appears to me to be an a valid example. This proposal should, I think have been recently made and dropped (445). The A, which is imbedded into Dimmesdale bosom, can be seen as James expressed. In spite of the fact that, others could contend that this A which covers his heart encourages the peruser to see that the priest will always be unable to get away from his transgression regardless of whether he doesnt have the solidarity to let it out. Dimmesdale is compelled to take the A with him any pl ace he goes as a recognition. Without the An imbedded on his chest, the peruser would lose the important association between the miseries that Dimmesdale must face without uncovering his transgression. Additionally, the A that is on Dimmesdales bosom is more than once found in the signal of setting his hand over his heart. This is the pastors endeavor to cover his sign of corruption and forestall his introduction. It likewise recommends his anxious condition and lamented state. Two instances of Dimmesdale trapped in the demonstration of attempting to shroud his wrongdoing by this signal are when Hawthorne says, She won't talk! Mumbled Mr. Dimmesdale, who hanging over the gallery, with his hand upon his heart, had anticipated the aftereffect of his intrigue (64). This scene happens when Hester is on the framework and is approached to uncover the man who trespassed with her and she won't. The second case of this rehashed imagery is when Hawthorne composes The generally do,said the pas tor, grasping hard at his bosom as though burdened with a urgent pulse of pain(121). This scene happens when Chillingworth is attempting to get Dimmesdale to admit to his transgression. Without the redundancy of Dimmesdale snatching at his chest or putting his hand over his heart, the peruser would lose site of the misery that Dimmesdale is encountering staying discreet bolted away from the world. Henry James likewise contends that the redundancy of imagery ruins the idyllic composition of Hawthorne. This is upheld by the scene where Dimmesdale is on the platform and calls Hester and Pearl to go along with him. James expresses that, In this skillful scene the impact is nearly ruined by the presentation of one of these shallow prides (445). Henry James is intrigued that it is an inventive, graceful scene however the red A remains it. James finishes up, We feel he goes to far and is at risk for going too far that isolates the wonderful from the personal neighbor. We are enticed to state this isn't good disaster, however physical satire (446). Another perspective on this scene may be that the A causes the peruser to see that neither Hester or Dimmesdale, any place they are, can ever get away from the crimson A that frequents them both due to their transgression. The An adds to the torment the characters are encountering and permits the peruser to get thoughtful. Without the redun dancy of the dark red An it is difficult to see how profoundly it impacts all the characters in the Scarlet Letter and that it is a plague that will follow every one of them till their demises. There are three scenes in the Scarlet letter that incorporate the platform. In every one of the three scenes the framework is an image of atonement and Gods stage upon the arrival of Judgment. It is an impression of showing up before the omnipotent in ones shortcoming. From the outset Dimmesdale encounters extraordinary trouble in remaining on the stage and admitting his wrongdoing first when he solicits Hester to tell the world from the man who has trespassed with her and when he remains on the framework around evening time. Be that as it may, at long last, Dimmesdale can boldly remain on the framework and admit his transgressions in the light and before the Puritan individuals. With out these three scenes with the platform and the imagery that the framework holds, the peruser would be not able to encounter Dimmesdale the weakling or Dimmesdale standing firm for the transgressions he has submitted. When perusing a novel there is continually going to be various approaches to see the writers style of composing. In Henry Jamess case he establishes Hawthornes redundancy of imagery to be abused and detracted from the idyllic style that Hawthorne makes. However, others may have considered Hawthornes to be as the characterizing nature of the book. The imagery helped the novel characterize parts of the story and rehashed them so the peruser would not dismiss the significance of them. You can likewise arrange a uniquely composed research project, examine paper, theory, exposition or article on imagery from our expert custom composing administration which gives excellent custom papers at a moderate expense. Here is a rundown of the most intriguing paper subjects on imagery: 1. Master of the Flies: Symbolism 2. Imagery in Oedipus Rex 3. Imagery in Hawthornes Young Goodman Brown 4. The Symbolism Of The Conch, The Pigs Head And The Fire 5. Imagery in the short story The Cask of Amontillado by Edgar Allen Poe 6. The Symbolism found In A Rose for Emily 7. Imagery in Ethan Frome 8. Imagery in The Old Man and the Sea 9. Imagery in To Kill a Mocking Bird by Harper Lee 10. Imagery in Heart of Darkness 11. Imagery in John Steinbeck’s Of Mice and Men 12. The Symbolism in The Rime of the Ancient Mariner 13. Imagery in the Dead by James Joyce 14. Imagery in the Great Gatsby 15. Imagery in King Lear 16. Imagery in the Masque of the Red Death 17. The Symbolism of Captain Ahab in Moby Dick 18. Imagery in Mrs Dalloway 19. Ethan Frome Symbolism 20. Imagery in Faulkners Barn Burning 21. Imagery of Cyrano De Bergerac 22. Imagery of Robert Frost 23. imagery of Beowulf 24. Imagery in â€Å"The Story of an Hour† 25. Imagery in Morte DArthur 26. American Beauty imagery 27. Imagery of Plant in A Raisin In The Sun 28. Imagery of Blood in Macbeth 29. Imagery in Catcher of the Rye 30. Imagery in George Eliots The Lifted Veil

Australia Competition and Consumer Commission

Question: Talk about the Australia Competition and Consumer Commission. Answer: Presentation The Australian car industry is en route to lose greatest vehicle makers, for example, Ford, Toyota, and Holden-a General Motors auxiliary. There are some who censure the Australian nearby government for the end. The purpose for the truth of the matter is the refusal that the Australian government had once made in the year 2013. The legislature didn't act the hero, which was expected to determine the issues identified with the high Australian dollar, contracting local market and the raised creation cost. The current situation has just been liable for a few activity cuts, which were provided through presumed marks in the car business. Government officials have communicated their despondency worries over the situation; in any case, nothing is by all accounts occurring at the functional level (Williams 2017). Be that as it may, there are still expectations alive as Tesla has demonstrated its enthusiasm for the market. The organization is wanting to present the Electric Vehicles (EVs) in Australia. The idea has a decent gathering in some different areas, for example, China, the UK, and France. The legislatures of the separate nations have upheld the idea (ABC News 2017). The paper this explores the current and the future condition of the car business in Australia. Five powers investigation PESTLE investigation of car industry in Australia Political The current political state is less steady of the car business. The refusal of the Australian government to protect the declining car industry in 2013 most likely backings a similar actuality. The backings had required on the expanding estimation of the Australian dollar that brought about significant expenses for the creation. Moreover, the backings were additionally required to profit the help that has been shaken by the contracting local market. The ideological groups have communicated their disheartened perspectives on the declining business. Such sorrow doesn't look bunch right now (Williams 2017). In any case, the eventual fate of the car business may observer a change gave the neighborhood government shows a changed worry for the equivalent (Wollmann 2012). Financial There are a few explanations for the falling car industry in Australia. The business couldn't exploit the economies of scale as the Australian market is exceptionally little. Thusly, they needed to depend on remote assets to get the materials just as the works. This has worked until when exchange levies were sensible and the estimation of Australian dollar was additionally beneficial. Be that as it may, the circumstance has now changed as the exchange duties have expanded. There is a thankfulness in the Australian dollar. Moreover, the associations have requested higher wages and a superior working condition. These are a few factors that have hampered the intensity of the Australian car industry (Swinburne.edu.au 2017). Social Australia is among the top countries that have the most noteworthy GDP per capita. The reality states that the Australian populace is profoundly equipped for buying the vehicles (Tradingeconomics.com 2017). Also, clients buy vehicles for their various purposes. They need fun on streets, which is conceivable through the distinctive vehicle modes that likewise incorporate the vehicles. They likewise need vehicles to fill their every day need (Shende 2014). The obliteration of the car business has in it an exceptionally less commitment to the clients. Notwithstanding, the eventual fate of vehicles assembling can be more brilliant gave the nation invites the Electric Vehicles (EVs). The Australian government was considered liable for the devastation as they didn't give any alleviation against the distinguished difficulties. Moreover, the average citizens have in them an extremely less enthusiasm towards the Electric Vehicles (EVs). They are less captivated by the idea as the clients of d ifferent locales are, for example, China, France, and the UK (Axsen and Kurani 2012). Innovative The innovative foundation has likewise been affected by the acknowledged estimation of Australian dollar. The ventures have been less in the Research Development (RD) process. The current innovation is going to end. Be that as it may, Electric Vehicles (EVs) may energize a recovery. This is so in light of the fact that the physical format, which is associated with the assembling of Electric Vehicles have less moving parts. This further implies there will be the less necessities of laborers. This will assist with saving money on compensation consumptions on the laborers. This was for sure one reason behind the stressing state of car industry in Australia. The Federal Government needs to help the idea through creation interests in the improvement of innovation. This can be achieved through new plants and the new vehicle fabricating structures (Roberts and Grover 2012). Ecological The ecological weight is nearly the equivalent in the overall car industry. This is a direct result of the increasing ozone harming substance emanations. Such outflows are enormously contributed by the distinctive shipping implies. Vehicles are one of those shipping implies. Individuals presently have a lot of attention to the explanations for the dirtying condition. This has acquired contrasts the current pattern in the car business. Thus, the major car ventures have just considered changing to the elective alternative that is the Electric Vehicles (EVs). China, France, and the UK are a portion of those business sectors. The current ecological realities are presently much for electric vehicles. Be that as it may, there are questions in the battery charging stations that should radiate CO2. In spite of the reality, the electric vehicles produce nearly less CO2 (Zhou, Ou and Zhang 2013). Lawful The car business does likewise require a strong lawful help to upgrade the assembling rehearses and lessen the couple of the current boundaries. There is a need to get changes the laws strategies to permit clients import their new vehicles straightforwardly. There is additionally the need to overhaul the condition of play corresponding to the information of vehicle fix. An examination is required to screen the Australian Competition and Consumer Commission (ACCC) inclusion in the car business (Richards et al. 2012). Productivity of the business The business is towards the end. It has been the spot for the absolute most presumed vehicle fabricating brands on the planet. Mitsubishi, Ford, Toyota, and Holden-an auxiliary of General Motors had all pulled in towards the market (Anaf et al. 2013). The business could have been gainful for the current vehicle makers on the off chance that it has gone the correct way. A few variables have added to a less serious condition in Australia. The Australian market is little to abuse. Furthermore, the high work costs and the association requests for good working conditions were the couple of elements that hampered its seriousness. In the Asian district, the works are accessible at a compensation, which is only one-fourth of the whole work costs in Australia. The high work costs and the requests to have a decent working condition have both energized searching for seaward areas. Such areas were seen to get the necessary materials (Barbaro and Spoehr 2014). It was very little an issue until the business condition began to change. The reinforcing of the Australian dollar a seemingly endless amount of time after year had constrained the makers to hold up under the misfortune as high consumptions on creation. Furthermore, they were required to pay high levies on imported products. Reliance on the seaward areas to get the truly necessary upper hand was hit by the augmented exchange taxes (Barbaro and Spoehr 2014). There was no firm help either from the Australian government. They were required to show some drive to help the car business to help those face the distinguished difficulties. In any case, many have felt that the neighborhood government had given no such indication of crisis to the recognized difficulties. Toyota is one of those organizations, which has chosen not to fabricate the vehicles in Australia. The organization has just declared to close down its Altona plant. This will affect a large number of laborers who were the piece of the plant (the Guardian 2017). The business can be beneficial as accepted by barely any specialists on the off chance that it thinks about the assembling of Electric Vehicles (EVs). This is so on the grounds that the average citizens observation is moving towards a CO2 free transportation. Individuals these days are substantially more taught on the purposes for the augmenting ozone depleting substance discharges. This has entranced the idea of electric vehicles. Moreover, the expenses of assembling can be decreased as electric vehicles have less moving parts and along these lines, this would require less workforces. Both the patterns and the included expenses are supportive of a drive of the perishing car industry in Australia (Richardson 2013). Elements driving the gainfulness The current situations are very little for the vehicle makers. The car business is for sure adding stresses to the vehicle fabricating organizations with the progression of time. In any case, there are a few factors as follows, which may apparently drive the productivity of car industry in Australia (Hawkins et al. 2013): There is a reaction required from the Australian government as far as giving reliefs against the acknowledged estimation of the dollar and along these lines, against the augmented exchange duties. Individuals living in the nation are required to have raised considerations for the Electric Vehicles (EVs). EVs have thought to be the eventual fate of car industry over the globe. Opening up skilled plants to help the assembling of EVs. The plants are should have been innovatively best in class. This won't just assistance to create the EVs however will likewise assist with having the genuinely necessary serious edge. Anticipated change in the variables Australias transport area is liable for 17.4% of the whole ozone harming substance outflow in the nation (Au

The Arguments For And Against Globalization Economics Essay

The Arguments For And Against Globalization Economics Essay Globalization is a cutting edge marvel, which can be broke down from different perspectives. Generally, we may state that globalization is reconciliation of provincial economies, social orders and societies in a globe-spreading over system of correspondence and exchange. This term is a piece of a recorded procedure of private enterprise which is another universal request with regards to a solitary world. Globalization is now and then used to allude explicitly to monetary globalization. This subject will be created along the article. Notwithstanding, as used to be communicated by the ex-secretary of the United Nations Brutos Gali, there is no just a single globalization, there are numerous globalizations such us mechanical, sociocultural, political, natural A case of that not just the monetary globalization exists is the formation of the International Penal Court, since the human rights are beginning inclination the impacts of the globalization and it is essential uniform and universalize the acknowledgment of the key privileges of the citizenship. Globalization likewise alludes to a procedure of connection among social orders and nearby societies in a worldwide culture to what we would call sociocultural globalization. Various definitions The word globalization is characterized by various creators, official organizations and word references as indicated by their perspective. Accordingly, there isn't just a single exact significance of this term generally acknowledged by everyone. From one perspective, United Nations (UN)Â [1]Â has characterized it as an occasion, unavoidable in our history. It makes one world through the trading of merchandise, items, data, information and culture. This is a consequence of the progression forward in the field of interchanges, transport, innovation and industry. As per the World Bank Group (WBG)Â [2]Â , the most used significance for globalization is an intercontinental monetary action, which has expanded forcefully. In this action they incorporate Foreign Direct Investment (FDI), International Commerce and Capital Flow. Be that as it may, the International Monetary Fund (IMF)Â [3]Â has consolidated both the United Nations and the World Bank Groups definition. It likewise discusses globalization as far as FDI, Capital Flow, International Commerce and the amazing development of correspondence and innovation. Moreover, IMF determines that occasionally globalization makes it vital for the workforce and information to need to move to another nation. However, these sorts of foundations are by all account not the only ones who need to give their own meaning of globalization. A wide scope of creators have offered their input on the theme. For instance, David Dollarâ [4]â , in a meeting distributed in the World Bank Group Web, said that the financial globalization, or as he would prefer to utilize, the monetary coordination happens when a nation decreases or disposes of the business boundaries, for example, custom obligation, and they acknowledge ventures and exchange from the remainder of the world. In any case, Leslie Sklairâ [5]â thinks that it ought to be viewed as another period of private enterprise, one that rises above the unit of the country state. His school, Anthony Giddensâ [6]â , doesn't think similarly as him. For this situation, he discusses globalization as a change in the worldwide market, the development in the correspondence and exchange between country states in physical wares, data and money. Development from two unique perspectives Theodore Levittâ [7]â was the maker of the word globalization. He utilized it for first time in quite a while book called The Globalization of Markets to portray the change of the universal economy which had been occurring since 1960. Notwithstanding, its development isn't sufficiently clear. A few people say that it began in 1980s and others are agreeable to 1870s. Be that as it may, in either case, the bases of globalization are three explicit thoughts, as per the Washington Consensus: a serious monetary framework, privatization and the unwinding of the limitations on economyâ [8]â . The World Bank Group discusses four stages in Globalizations advancement. Though, Leandro Sã ¡nchez Zepeda, in his doctoral proposition, clarifies that there are five distinct stages. I need more information to conclude which is increasingly proper, so in the accompanying section I am going to give insights regarding the advancement of the two musings. As indicated by the WGBÂ [9]Â , these are the means: From 1870 to 1914: this period was described by the progression forward in transport and the disposal of business obstructions. The measure of fares expanded nearly 8% and 10% of the all out populace moved to another nation. From 1914 to 1950: the circumstance was as before 1870, set apart by protectionism. From 1950 to 1980: during those years, the procedure advanced to a monetary coordination between rich nations. In addition, Europe, North America and Japan opened their business sectors. From 1980 until 2009: in this time, fabricating expanded to 80% around the world. A few nations, for example, Brazil, India and Vietnam, improved their worldwide business and the globalization caused creating nations to improve. Then again, Leandro Sã ¡nchez Zepedaâ [10]â has set forward an alternate feeling in his doctoral postulation: From 1870 to 1913: this period was set apart by a top in business because of an expansion in capital and work power. From 1913 to 1950: because of the Great Depression, the First and the Second World War worldwide trade diminished. From 1950 to 1973: because of the Bretton Woods framework, worldwide reconciliation was reinforced. From 1973 to 1990: during these years the measure of open organizations which got private expanded, the monetary framework began to be progressively open to the world, correspondence and transport progressed and it got worldwide. From 1991 until today: there are all the more unhindered commerce regions, for example, ALADI, NAFTA and ASEAN, and the financial joining has gotten more grounded. As opposed to past periods, the workforce moves less and capital and data are crossing outskirts. GLOBALIZATION Globalization itself is a consistent and dynamic procedure that challenges the laws of the nations by they way they control the activity of ventures and financial conduct of people at the worldwide level, who can offer work to workforce jobless and furthermore advantage from residual inconsistencies and shortcomings in a specific nation. It is an unpredictable marvel; along these lines it ought not shock us that it causes various responses in various people or gatherings. Some consider that compromises the structure of the country state, national character and the cutting edge idea of vote based system. For a few, it guarantees another period of wealth for all, for other people, it is the enticement of a commercialization that will bankrupt ethically and financially the dominant part. For globalization Why monetary globalization is a decent framework? Advances in correspondence and transportation innovation, joined with free-showcase belief system, have given products, administrations and capital exceptional portability. For instance, Northern nations need to open world markets to their products and exploit plentiful, modest work in the South. To do this, these nations utilize universal money related organizations, for example, the International Monetary Fund and the World Bank Group, and territorial exchange agreementsâ [11]â to propel poor nations to incorporate by diminishing duties, privatizing state undertakings and loosening up ecological and work norms. Globalization is a wonder that is critical to the create of the economy in each nation, because of the general opening of business sectors for products and capital recommends the finish of exchanging alliances, provincial bargains and financial freedom of nations yet in addition encourages the capacity to comprehend monetary requirements that neighborhood players have been not able to fulfill. It makes simple the trade between various nations and diminishes the distinction among created and immature nations. A few factors for globalization are: Worldwide economy and market, which can prompt a superior use of assets. More noteworthy capacity to move contrasted with variances in national economies. New chances of create markets. Utilizing economies of scale, it can decrease cost. Universal participation. Development and mergers between organizations. Privatization of open organizations. Universal money related deregulation. Advancement of methods for correspondence and transport. The free development of capital permits a progressively productive assignment of worldwide reserve funds and gives to rising economies the assets to create and advance the solidification of a continued and adjusted development. Globalization opens up open doors for created economies to improve their proficiency and efficiency and permits economies in creating to improve the expectations for everyday comforts of its populace. Against of globalization At the point when globalization was characterized, it attempted to limit the effect of negative focuses and strengthen positive focuses. A few components against globalization are: Absence of command over business sectors and global ventures. Expanded monetary social and regional uneven characters. Grouping of lavishness and expanded social disparity. Non-satisfaction of least work norms. Full work, a need as of not long ago, was delayed. The work needs to act as a ware, subject to the laws of gracefully and request and the creation needs, without laws that protections smooth least rights. Harm to nature. Risk to biodiversity and social legacy. Strength of budgetary theoretical economy over genuine economy. Increment abuse of youngster work Contention The progression of universal exchange implies progressively financial development and government assistance, for example, the case of China, where remote capital has contributed intensely and the nation has risen astoundingly by the impact of globalization. However, on the off chance that we go to Africa, we can see that its kin ar

T-Pain is Coming!

T-Pain is Coming! Every April for the last three years, Illinois has held a free outdoor concert on the Main Quad for all students. The concert is called Spring Jam, and its starting to become a tradition. The event is always FREE! It has typically featured a popular artist, and in the past, they have hosted the likes of Post Malone, Timeflies, Hoodie Allen and B.o.B. This year, it was announced that T-Pain will be performing on Sunday, April 29th! The event is planned by the Illini Union Board, the State Farm Center (campus sports and performance arena) and Star Course, which is the Registered Student Organization that has been responsible for getting musicians to come perform for campus. On the note of Star Course, if you are interested in music or event planning, this is an great organization to join. You get to be involved in all parts of the concert planning experience, from selling tickets to choosing what musicians come to campus to perform. Artists from all over the country love performing for Illinois students, and Illinois students often get discount prices to see these artists. Artists simply love college students like us! Check out Star Courses website here for more information here. For now, students are really excited to see T-Pain, who was a popular RB and Pop artist when a lot of us were in middle and high school. Illini are looking forward to hearing his most popular songs and singing along. Theres usually great weather on the Sunday afternoon performances that these artist have come, so its always a fun experience. Also, there are usually hundreds of students that come to the Quad to witness the free concert, and Im expecting the same for April 29th. Im totally going to go with all my friends for this awesome experience! Source: Facebook Daniel Class of 2018 I’m an Advertising major in the College of Media. I’m from a northwest suburb of Chicago called Buffalo Grove. I chose Illinois because it was the first university in the entire world to offer an Advertising major, which is pretty cool!

Sex education in schools Essaypilot

Sex education is basically about sexuality, preventative strategies (condoms, medications or surgery), how to counteract sexually transmitted infections, the significance of security and to wrap things up, dispositions and standards about sex. There are likewise two types of sex training which are abstinence-only programs and comprehensive education. These two methods instruct about the procedure of sex training which can lead to teenagers understanding about how to settle on their decisions and uphold them. Young people require data and the correct sources to help and secure themselves. This is on the grounds that when they have no learning or at all, they swung to media or even some of the time explicit entertainment to get data as their folks are not sufficiently open about sex. Currently in the United States the rate of youngster birth and premature births is the most noteworthy among other western nations with adolescents over various one million experiencing pregnancy consistently. (McCarthy, et al 2012). The most astounding number of those having sexually transmitted infections is additionally demonstrated in past reviews and reports with young people being the clear source. In the interim, Sub-Saharan Africa likewise has the most noteworthy number of high teenage pregnancy on the planet. Undoubtedly, sex instruction ought to be executed in schools since sex training can diminish high teenage pregnancy, its better for the young people to get data about sex and sexual assurance strategies from right sources (schools) instead of from the media and sex instruction in schools can likewise ensure kids and adolescents. This essay will seek to persuade and confirm that indeed sex education ought to be actualized in schools. The dominant part of these exploration discoveries will be restricted to the United States of America, on the grounds that the rate of youngster sex and pregnancy is observed to be the most noteworthy in this state. Sex education in schools helps in:Reducing the rate of teen pregnanciesAlthough some assert that sex training does not have any impact on the rate of adolescent pregnancy. They said that the individuals who took up the virginity promises denied the vows five years after the fact and had intercourse amid that time. They argue that the individuals who took the promises and the individuals who didnt have much contrast in not having intercourse. They felt that the data gave from the training was not able to help the young people and couldnt avert youngster pregnancy. Nonetheless, it is indeed true that sex instruction can reduce high teenage pregnancy and teenage births. Sex instruction has caused a plunge in the United States adolescent birth rate in view of a report done in California and Ventura County. (McCarthy, et al 2012). The as of late discharged measurements demonstrated that the birth rate went from 36.2 to 34.1 for every 1,000 births to every young mother. As indicated by the California Department of Public Health, the rate of high teen pregnancies which was already 37.1 in the year 2007 diminished by 1.9 for each 1000 of every 2008. Besides, a disease transmission expert with the CDC Trisha Mueller, found that sex education does work and it likewise defers youngster engaging in sexual relations which unavoidably prompts high teenage pregnancy being reduced. In view of a national overview of 2,019 youngsters matured 15 to 19 out of 2002, her group found that teenager young men were three times more inclined to utilized prophylactic strategies contrasted with the individuals who did not experience sex instruction. Thirdly, for young ladies who took sex training, the danger of engaging in sexual relations previously the age of 15 is decreased 59% while for young mens are 71%, contrasted with the individuals who didnt take sex education. The above evidence points out that sex education is fundamental in reducing teenage pregnancy therefore, it should be integrated into the schools curriculum. Enabling youth to acquire the right information from the right sources Nowadays sex scenes are intensely depicted in a few movies, pictures and TV shows which adolescents are viewing. Indeed, even on the Internet, when one tick on a specific connection to a site, adverts containing sexual messages and pictures are presented on the side of the pages as though they were ordinary. Young people could have strayed effortlessly to such sites and unwittingly got mistaken data about sex. In movies and TV shows, however, though there is a limit to underage children, the older generation is can easily access this sex sites. Simulated intercourses in the media are depicted as easygoing and safe and appeared to bring no serious consequences, making the youngsters view such media to be tricked by the producers who are utilizing sex to advance their generation. (McCarthy, et al 2012). It ought to be noticed that without really thinking about it, sex can be perilous. Guardians uneasiness about talking about sex-related issues with their kids drives them to the Internet and other untrustworthy media sources to discover more about the subject, as they have no different intends to get more information. Hence, it is vital that sex education is implemented in schools with the goal that young people can get the information they require from the correct sources. Furthermore, getting the correct information about sex can likewise reduce the number of HIV, AIDS, and STDs cases among the youth. (Unger et al 2014). Adolescents can discover that one of the real reasons for STDs is through sexual activity. Indeed, even oral sex can be a pathway for the transmission of such diseases. Sex training shows young people about the aversion of HIV/AIDS and that one ought to get their accomplice tried for sexually transmitted infections previously experiencing any sexual movement with them. Sex and AIDS instruction have been demonstrated by investigating done that they defer sexual action and in addition, they show understudies who are all the more sexually dynamic to have more secure sex. Conclusion Kids and young people require great and right information from the correct sources about sex, sexual relationships and other related issues keeping in mind the end goal to settle on a correct choice for their present and future. They have to comprehend about what can happen if there are misguided judgments about sex it thus ends up plainly unsafe. All things considered, information is control, and in this present, unsafe world, they would require all the fundamental information they could get. For they will be our future pillars and generation, the usage of sex training in schools will have the capacity to set them up legitimately. Sex education helps in decreasing the rate of teen pregnancy, furnishing adolescents with exact and accommodating information, and shielding them from harm. Recommendation Basing on the evidence and points discussed in this essay its safe to say that sex education in schools is intensely empowered on. However, it should be tested whether abstinence-only or comprehensive sex education works better for the students. The collected results from the selected schools will be analyzed and implemented to all schools across the state. Parents should be encouraged to meet with the teachers responsible so that they can know the context of sex education. This helps them to guide and counsel their children in matters regarding sex. Work cited Unger, Harlow G. Encyclopedia of American education. Infobase Publishing, 2014. McCarthy, Cameron. The uses of culture: Education and the limits of ethnic affiliation. Routledge, 2016 Fonner, Virginia A., et al. School-based sex education and HIV prevention in low-and-middle-income countries: a systematic review and meta-analysis. PloS one 9.3 (2012):

The Colors of Gatsby, F. Scott Fitzgeralds Famous Novel

F. Scott Fitzgerald is famous for the detail with which he crafted the quintessential American novel, The Great Gatsby. With his well-chosen words, Fitzgerald painted a fantastic portrait of life during the Roaring Twenties in the minds of his readers, a picture rich with color and excitement. Four colors: green, gold, white, and gray played key roles in the symbolic demonstration of ideas and feelings which, woven together seamlessly, made The Great Gatsby a world-renowned work of literary genius. Some of the most well-known and intriguing symbolic imagery in The Great Gatsby comes from F. Scott Fitzgerald’s use of the color green. Fitzgerald used green primarily to represent two human traits in Gatsby: longing for things beyond one’s†¦show more content†¦As described by Carraway, â€Å"The front [of the house] was broken by a line of French windows, glowing now with the reflected gold†¦Ã¢â‚¬  (6). Fitzgerald included this description of the mansion to provide a contrast between the Buchanans and Gatsby. Although the Buchanan house was red and white, Carraway described it as almost radiating a golden aura. This golden sheen of the Buchanan palace represented what Tom and Daisy considered to be the inherent dignity imbued in them as gentility. Gatsby lacked this air of wealth and power as a member of the Nouveau riche. Fitzgerald used the color gold in this instance to represent the status and position in the pantheon of the American rich that Gatsby desired but could not achieve due to his humble beginnings. Although Gatsby desired to achieve his childhood goals by reaching the maximum degree of American opulence, he sought much more than that to win the hand Daisy Buchanan. Growing up in Louisville, Daisy was pursued by countless eligible men; only one was successful in winning her affections. The narrator described her as â€Å"†¦High in a white palace the king’s daughter, the golden girl†¦Ã¢â‚¬  (120). Fitzge rald’s characterization of her as â€Å"the golden girl† was no mistake. He used the color gold to describe her immense worth in the eyes of Gatsby. After a short but passionate relationship, Daisy was forced to cease contact with Gatsby due to his low social standing. GatsbyShow MoreRelated Use of Symbols and Symbolism in The Great Gatsby Essay1326 Words   |  6 Pagesin any novel of literary merit. In his novel The Great Gatsby, F. Scott Fitzgerald uses symbols to portray events, feelings, personalities and time periods. Throughout the narrative, Fitzgerald uses strong contrasting symbols such as West Egg and East Egg. His superior use of other predominant symbols such as color and light are also evident throughout the novel. The story begins as the narrator, Nick Carraway, describes his arrival to West Egg. 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The reader can see that color symbolism isRead MoreA Fluid Mosaic Of Color1171 Words   |  5 PagesJacob Knauer Mr. McMahon English 10H Block 1 10 March 2015 A Fluid Mosaic of Color F. Scott Fitzgerald’s masterpiece, The Great Gatsby, follows the story of Jay Gatsby, a man who personifies the American Dream. The narrator of the novel is Gatsby s neighbor, Nick Carraway, who is connected with all the main characters and has the ability to see the good in Gatsby. Through the focus of Nick, a man with a fairly nondescript background, a story of corruption, illusion and desperate desire unfolds.Read MoreResearch Paper F Scott Fitzgerald2343 Words   |  10 Pagesattained. The American author F. Scott Fitzgerald has had an unprecedented impact on America. His novels contain recurring themes that establish the facets of modern American society with which he avidly disagrees. 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Indians and green marketing - Free Essay Example

Sample details Pages: 29 Words: 8789 Downloads: 5 Date added: 2017/06/26 Category Statistics Essay Did you like this example? ACKNOWLEDGEMENT As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. I take this opportunity to express my sincere gratitude towards the pillars of successful completion of Dissertation Report, without whose unflinching assistance co-operation at all times it would rather have been impossible for me to achieve the desired goal. Don’t waste time! Our writers will create an original "Indians and green marketing" essay for you Create order I am greatly indebted to my faculty guide mentor, Mr.Saravana Krishnamurthy, Professor Kohinoor Business School, Khandala for his undying support encouragement throughout the project. Lastly I would like to thank my school, Kohinoor Business School, Khandala for giving me this opportunity to put to practice, the theoretical knowledge that I imparted from the program . Last but not the least I express my thanks to all the respondents who showed a keen interest in my Project, relatives, friends and neighbors to provide me the necessary resources to complete the Project the help provided to me at every step. DEDICATION Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision,hard work, determination, and dedication. Remember all things are possible for those who believe. -Merlin Olsen I dedicate this report to my parents and friends in recognition of their worth and to my teachers who are the guiding force for me and it is their effort and hard work that showed me the path of success and prosperity which would be there for me for the rest of my life. I would like to thank and dedicate this report to everyone who knowingly and unknowingly contributed to the completion of my Summer Internship Project. I hope people find this report useful and the subject matter adds to their knowledge. ABSTRACT In todays business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. There has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. It also focuses some of the problems with green marketing. It identifies the key to successful green marketing: Credibility Publicize stories of the companys and employees green initiatives. Enter environmental awards programs to profile environmental credentials to customers and stakeholders. Never overstate environmental claims or establish unrealistic expectations. It also tells about Why Are Firms Using Green Marketing Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives Organizations believe they have a moral obligation to be more socially responsible Governmental bodies are forcing firms to become more responsible Competitors environmental activities pressure firms to change their environmental marketing activities Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior This report stresses upon the effect of green marketing on the consumers. Green marketing isnt just a catchphrase; its a marketing strategy that can help you get more customers and make more money. But only if you do it right. OBJECTIVE: 1)To determine whether Indian consumers are ready for Green Marketing 2) To determine whether Price has effect on purchase of green products 3) To determine whether environment consciousness has effect on purchase of green products 4) To determine whether Availability has effect on the purchase of green products 5) To determine whether Awareness has an effect on Purchase of green products RESEARCH METHDOLOGY Research Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. Researchers not only need to know how to develop certain indices or tests, how to calculate the mean, the mode, the median or the standard deviation, how to apply particular research techniques, but they also need to know which of these methods or techniques, are relevant and which are not, and what would they mean and indicate and why. Researchers also need to understand the assumptions underlying various techniques and they need to know the criteria by which they can decide that certain techniques and procedures will be applicable to certain problems and others will not. Thus, when we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others. INTRODUCTION According to the American Marketing Association [1],green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including * Product modification, * Changes to the production process, * Packaging changes, as well as * Modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims. The term green marketing [2] came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on Ecological Marketing in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled Ecological Marketing Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. My definition which encompasses all major components of other definitions is: Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. This definition incorporates much of the traditional components of the marketing definition that is All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants. So, in simple terms Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or services greenness as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product -an assumption that has not been proven conclusively, specially the mild effect which it had had on consumers has washed away by the present recession (2008-09) only. Green marketers though argue that it is a way to use the environmental benefits of a product or service to promote sales. Many consumers will choose products that do not damage the environment over less environmentally friendly products, even if they cost more. With green marketing, advertisers focus on environmental benefits to sell products such as biodegradable diapers, energy-efficient light bulbs, and environmentally safe detergents. People buy billions of dollars worth of goods and services every yearmany of which harm the environment in the way they are harvested, made, or used. Environmentalists support green marketing to encourage people to use environmentally preferable alternatives, and to offer incentives to manufacturers that develop more environmentally beneficial products. IMPORTANCE OF GREEN MARKETING Man has limited resources on the earth [3], with which she/he must attempt to provide for the worlds unlimited wants. There is extensive debate as to whether the earth is a resource at mans disposal. In market societies where there is freedom of choice, it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied. As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organizations objectives. When looking through the literature there are several suggested reasons for firms increased use of Green Marketing. Five possible reasons cited are: Organizations perceive environmental marketing to be an opportunity that can be used to achieve its objectives Organizations believe they have a moral obligation to be more socially responsible Governmental bodies are forcing firms to become more responsible Competitors environmental activities pressure firms to change their environmental marketing activities Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior Opportunities GOALS OF GREEN MARKETING Eliminate the concept of waste. Reinvent the concept of product. Make prices reflect actual and environmental costs. Make environmentalism profitable. Bringing out product modifications. Changing in production processes. Packaging changes. Modifying advertising. NEED OF GREEN MARKETING: AN ANTHROPOLOGICAL VIEW Issues like Global warming [3] and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigor and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business. But harm to environment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. CHALLENGES IN GREEN MARKETING NEED FOR STANDARDIZATION It is found that only 5% of the marketing messages from Green campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. NEW CONCEPT Indian literate and urban consumer is getting more aware about the merits of Green products. But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By Indias ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. PATIENCE AND PERSEVERANCE The investors and corporate need to view the environment as a major long-term investment opportunity, the marketers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. AVOIDING GREEN MYOPIA The first rule of green marketing is focusing on customer benefits i.e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative. It is not going to help if product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will loose its market acceptability. BENEFITS OF GREEN MARKETING Todays consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers aspirations for environmentally less damaging or neutral products. Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are: It ensures sustained long term growth along with profitability. It saves money in the long run, though initially the cost is more. It helps the companies market their products and services keeping the environment aspects in mind. It helps in accessing the new markets and enjoying the competitive advantage. Most of the employees also feel proud and responsible to be working for an environmentally responsible company. GREEN MARKETING MIX PRODUCT Entrepreneurs [5] wanting to exploit emerging green markets either: Identify customers environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide variety of products on the market that support sustainable developments are: Products made from recycled goods, such as Quick N Tuff housing materials made from recycled broccoli boxes. Products that can be recycled or reused. Efficient products, which save water, energy or gasoline, save money and reduce environmental impact. Products with environmentally responsible packaging, McDonalds, for example, changed their packaging from polystyrene clamshells to paper. Products with green labels, as long as they offer substantiation. Certified products, which meet or exceed environmentally responsible criteria. Organic products-many customers are prepared to pay a premium for organic products, which offer promise of quality. Organic butchers, for example, promote the added qualities such as taste and tenderness. A service that rents or loans products-toy libraries. Whatever the product or service, it is vital to ensure that products meet or exceed the quality expectation of customers and is thoroughly tested. PRICE Pricing is the critical element of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product value. This value may be improved performance, function, design, visual appeal or taste. Environmental benefits will be often be the deciding factor between products of equal value or quality. Environmentally responsible products, however are often less expensive when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non-hazardous products. PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the sake of it. Marketers looking to successfully introduce new green products should position them broadly in the market place so they are not just appealing to a small green niche market. The location must also be consistent with the image you want to project and allow you to project your own image rather than being dominated or compromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION Promoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication tools and practices. For example, many companies in the financial industry are providing electronic statements by email; e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing. Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to reduce the use of plastic bags and promote their green commitment, some retailers sell shopping bags and promote their green commitments. Moving Towards Green Marketing The era of green marketing has begun. It has already been granted wide acceptance by all stakeholders. However, there is a need to lay down the standards and practices, in order to bring in objectivity in the judgment of various national and international agencies. This will not only encourage the activities of green marketing but shall also provide the much needed level playing fields to all. PRESENT TRENDS IN GREEN MARKETING IN INDIA[6] . Organizations Perceive Environmental marketing to be an Opportunity that can be used to achieve its objectives. Firms have realized that consumers prefer products that do not harm the natural environment as also the human health. Firms marketing such green products are preferred over the others not doing so and thus develop a competitive advantage, simultaneously meeting their business objectives. Organizations believe they have a moral obligation to be more socially responsible. This is in keeping with the philosophy of CSR which has been successfully adopted by many business houses to improve their corporate image. Firms in this situation can take two approaches: Use the fact that they are environmentally responsible as a marketing tool. Become responsible without prompting this fact. . Governmental Bodies are forcing Firms to Become More Responsible In most cases the government forces the firm to adopt policy which protects the interests of the consumers. It does so in following ways: Reduce production of harmful goods or by -products Modify consumer and industrys use and /or consumption of harmful goods; or Ensure that all types of consumers have the ability to evaluate the environmental composition of goods . Competitors Environmental Activities Pressure Firms to change their Environmental Marketing Activities In order to get even with competitors claim to being environmentally friendly, firms change over to green marketing. Result is green marketing percolates entire industry. . Cost Factors Associated With Waste Disposal or Reductions in Material Usage Forces Firms to Modify their Behavior With cost cutting becoming part of the strategy of the firms it adopts green marketing in relation to these activities. It may pursue these as follows: A Firm develops a technology for reducing waste and sells it to other firms. A waste recycling or removal industry develops. LITERATURE REVIEW 1. GOLDEN GOOSE OR WILD GOOSE? THE HUNT FOR THE GREEN CONSUMER This paper tries to provide insight by discarding the socio-demographic and personality-based influences that have been the prime research focus for the last 20 years Instead, it follows the example of other researchers looking at the importance of situational factors relating to the purchase itself. The green purchase perception matrix brings together two of the factors that have most often shown a positive link with green purchase behaviour in academic research perceived consumer effectiveness (PCE) and cost/ benefit trade-offs. The consumer will remain central to the greening of business for two very important reasons. Firstly, the consumption undertaken by private households accounts for a large proportion of the economys environmental impact . Secondly, consumption must also form part of the solution within free market economies in which consumer sovereignty is enshrined, and where the majority of companies profess to have a marketing orientation. However, continuing within the conventional marketing paradigm (and with a hunting mentality of identifying and targeting the green consumer with bait, traps and a little camouflage) is unlikely to create significant progress towards sustainability. Perhaps more importantly companies need to create the right habitat in which green consumption can thrive. Instead of acting as hunters, aggressively trying to benefit from the emergence of green consumers by targeting them, they could act more like gamekeepers who nurture and facilitate growth in the population of green consumers. This can be achieved by boosting consumer confidence and by reducing the level of compromise they must make through openness, the provision of full information and consumer choice, environmentally realistic pricing and the development of innovative clean technology solutions. Reference:- Ken Peattie (2001), Bussiness Strategy Environment, Golden goose or wild goose? The Hunt For the green Consumers, Vol: Bus. Strat. Env. 10, 187-199 2. A CONTENT ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS: A MATRIX METHOD APPROACH This study demonstrates that environmental advertising is not a monolithic phenomenon. Certain types of claims posed among environmental a dare more susceptible to consumer confusion and perceptions of deception. Advertisers would be well advised to pay particular attention to these types claims, particularly in light of the recent FTC directives. In their efforts to jump on the green bandwagon, advertisers should be sensitized to the fact that image claims may be a specific problem area Care should be taken in developing and pretest in environmental ads that rely on such claims and efforts to monitor consumer response to them should made. Ultimately, applying the matrix that we have developed here may help to identify such shortcomings with environmental advertising claims and direct attention to potential remedies. Reference:- Les Carlson, Stephen J Grove Norman Kangum (Sep 1993), Journal of Advertising, A context Analysis of environmental Advertising Claims: A matrix Method Approach, Vol.: XXII, No. 3, 27-38. 3.BUYER CHARACTERISTICS OF THE GREEN CONSUMERS AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY The study results provide interesting and potentially useful information about the consumer who is interested in buying green. They suggest that particular consumer attitudes are related to the propensity to buy green, but the relations are qualified somewhat by gender and by the nature of the green buying behavior.Making a special effort to buy green is unrelated to impulse buying and brand loyalty. In terms of the communication variables, persons making a special effort to buy green found magazines more interesting than television and indicated they would not buy a brand whose advertising they dislike. As expected, it was found predictor-criterion relationship differences between the two green buying variables. One criterion variable (making a special effort to buy green) taps a general interest in buying green. The other criterion variable (switching brands to buy green, even at the expense of product effectiveness) is more specific and more stringent in terms of greenness in that it provides more constraints and introduces a salient cost. The results indicate that, across genders, the consumer variables do a better job of predicting the variance in the former criterion than that in the latter criterion.. The results show that the green consumer has an interest in new products, is an information seeker, and talks with others about products. Additionally, green consumers consider themselves opinion leaders, and hence may provide word-of-mouth information that other consumers respect. The green consumer is also a careful shopper, not prone to impulse buying, and pays attention to pr ice, so advertisers must consider those issues as well.The results suggest that if companies do succeed in attracting green-oriented consumers, they will have to continue working to keep them. The lack of brand loyalty on the part of green consumers (in comparison with those less green), coupled with their propensity to actively seek information, implies that the green consumer will always be looking for new products. Although the environmental movement has been underway for years, green marketing seems to be a relatively new phenomenon. Marketers are typically not slow to adopt an innovation, but green marketing is in some ways fraught with peril Certainly, marketers are getting mixed signalsfrom polls, from research results, an d from sales figures. Common sense suggests that the use of green appeals by marketers can be productive. However, recent research on green marketing and the green consumer, indicates that the concepts will not be easy to apply. Green consumers must be treated carefully and, in particular, with respect. They appear to be careful and thoughtful consumers. Treated fairly, they may be receptive; treated poorly, they may not only switch brands, but also take others with them. References:- L J Shrun, John A McCarty Tina M Lowrey (Summer 1995), Journal of advertising, Buyer Characteristics of the green consumers and Their implications for Advertising strategy, Vol: XXIV, no 2, 71-81 4.ROLE OF SOCIO DEMOGRAPHICS IN SEGMENTING AND PROFILING GREEN CONSUMERS; AN EXPLORATORY STUDY OF CONSUMERS IN INDIA Though green consumerism is on the rise, not all the consumers are equally green. To be able to more effectively market green products and ideas,marketers need to segment their market and use differentiated marketing approach for each target segment. Socio-demographic characteristics have been widely used in the past researches as a basis of market segmentation and profiling of green consumers. The present study explores the usefulness of select socio-demographic characteristics in capturing variations present in the environmental consciousness of the consumers in India. Both the univariate and multivariate analyses point to the presence of statistically significant linkages between the socio-demographic characteristics and different environmental consciousness constructs, thus implying potential usefulness of these characteristics in profiling different segments of green consumers an devolving accordingly the green marketing strategies and environmental campaigns as capable of more effectively reaching and influencing the chosen green consumer segments. The study has employed a more elaborate conceptualization of the environmental consciousness construct. Regarding age,. A negative relationship of age with WSE, IISB and IIO signifies a greater tendency among the relatively younger persons (viz., those belonging to the age groups 18-24 years and 24-35 years) to actively search for the environmentally friendly products, gather environment related information and influence others to behave in an environmentally responsible manner. These persons, however, appear less enthusiastic about choosing the least polluting products (ICLPP). This might be due to their lower purchasing power for being mainly either students or unemployed at this stage in their family life cycle. Education level is found to be significantly related with the environmental consciousness in respect to five environmental consciousness measures. A significantly positive relationship of the education level with environmental knowledge (EK), incidence and frequency of conservation behavior (ICB and FCB) and frequency of environmental activism implies greater environmental consciousness among the relatively more educated persons. Because of their higher intellectual orientation, these persons are able to better understand and appreciate green ideas and green claims made by the green marketers. Education level is, however, found to be significantly but negatively related with the respondents willingness to seek environmentally friendly products (WSE). The variable typeofschoolattended emerges as a significant correlate of the environmental consciousness for as many as six constructs. Notwithstanding being less articulate and extrovert, persons with the government school background exhibit a higher level of environmental consciousness in terms of environmental awareness (AEIP) as well as willingness to seek environmentally friendly products (WSE), incidence of seeking information (IISB), conserving resources (ICB) and choosing the least polluting products (ICLPP). The only aspect where they lag behind persons with the private school background is frequency of environmental activism (FEA), probably due to being less extrovert and gregarious than their counterpart. Income also emerges as an important correlate of environmental consciousness. Persons with higher income are also high in their awareness of the environmental regulations (AER),willingness to pay for the environmentally friendly products (WPM), incidence of information seeking behavior (IISB) and choosing the least polluting products (ICLPP). But in terms of their involvement with the activities relating to influencing others (IIO) and conserving the environment (FCB), they turn out to be poor performers. References:- Sanjay k Jain Gurmeet Kaur (2006), Role of Socio Demographics in Segmenting and profiling Green Consumers; An exploratory Study of consumers in India, Vol.: 18 (3), 107-146 5. GREEN MARKETING, AN INDIAN PERSPECTIVE The present paper discusses the emergence of environmentalism in India and examines the response of government agencies, consumers, non- business organizations and corporate houses to the rising levels of pollution and environmental degradation in the country. Along with a brief introduction to the concept of green marketing, a review of the factors responsible for motivating business firms to go green have been included , after which the paper moves on to a discussion of Indias major environmental concerns and efforts made at the governmental level to combat the environmental problem of the country. Succeeding paper analyse related issues such as eco labeling, green consumerism and green corporate marketing practices, in the Indian context. The paper concludes with a discussion of the future of green marketing in India along with the strategy implications and directions for research work. From the foregoing discussion it is clear that environmentalism has gained importance in India. Various environment protection campaigns initiated in the past, enactment of several environment, launching of green labeling scheme(ECOMARK) and ecological marketing initiatives made by business firms- all these eloquently speak of the growing environmental concern in the country. Intensification of such campaigns and efforts is likely to gain further momentum in the coming years, in India. Growing population, fast depletion of resources, paucity of funds, lack of environment friendly technical know-how, changing consumption patterns, and pressure on the policy makers to hasten the pace of industrialization in view of the need to raise the standards of living and provide employment to the masses pose serious environmental challenges The present paper has provided only anecdotal evidence of the adoption of green marketing practices by Indian business firms. More rigorous research studies are needed to examine the business firms awareness of different environmental issues and the factors that inhibit and motivate them to go in for green business operations and green marketing practices. References:- Sanjay K Jain Gurmeet Kaur (2004), Green Marketing, An Indian perspective, Vol:31, No 2, 168-209 6. ADVERTISING TURN INDIA GREEN, AS INDIANS BECOME INCREASINGLY CONSUMERIST, Rise of the new consumerism in India, with highly packed food are springing up all over the country, so not only ice frog the wests consumption habit, we could also avoid some of the pitfall of our environment movement too. With the rooted culture of the reusing recycling, with the wind of change seems to be blowing in India. References : Ella Saltmarshe and Annie Dare (2009), Creative Review, Advertising turn India Green, As Indians become increasingly Consumerist, The countrys advertising industries has vital role to play, Vol.: Feb 2009, 40-42 7. MARKETING STRATEGIES MARKET PROSPECTS FOR ENVIRONMENTALLY FRIENDLY CONSUMER PRODUCT This study has highlighted the role that firms and their marketing strategies play in influencing consumer demand for green technologies. Firms initially developed and introduced new green products in response to consumer pressure and legislation, thus creating new markets for eco-friendly goods. More recent years, however, saw consumer demand pressure increasing only slowly, while the pressure from legislation and competition gained in importance. Managers acknowledged that product performance gaps between green and conventional technologies have been a major barrier in the diffusion of green consumer products in the UK. Managers argued that firms may have mis-specified green product benefits in relation to consumers needs and that in the absence of clarity of green products environmental impact, performance and other attributes, as opposed to green benefits, remain the key determinants of product preference and choice. Limitations in green product performance constrain pricing and communication efforts. However the studys findings suggest that, apart from product performance gaps, firms communication and promotional policies for green product, which disproportionately favored end users, despite the importance of retailer and dealer acceptance, were imbalanced and far from effective, provision of full information and consumer choice, environmentally realistic pricing and the development of innovative clean technology solutions. Refer3ence:- Ken Peattie (2001), Bussiness Strategy Environment, Golden goose or wild goose? The Hunt For the green Consumers, Vol: Bus. Strat. Env. 10, 187-199 This study demonstrates that environmental advertising is not a monolithic phenomenon. Certain types of claims posed among environmental a dare more susceptible to consumer confusion and perceptions of deception. Advertisers would be well advised to pay particular attention to these types claims, particularly in light of the recent FTC directives. In their efforts to jump on the green bandwagon, advertisers should be sensitized to the fact that image claims may be a specific problem area Care should be taken in developing and pretest in environmental ads that rely on such claims and efforts to monitor consumer response to them should made. Ultimately, applying the matrix that we have developed here may help to identify such shortcomings with environmental advertising claims and direct attention to potential remedies. Reference:- Les Carlson, Stephen J Grove Norman Kangum (Sep 1993), Journal of Advertising, A context Analysis of environmental Advertising Claims: A matrix Method Approach, Vol.: XXII, No. 3, 27-38. The study results provide interesting and potentially useful information about the consumer who is interested in buying green. They suggest that particular consumer attitudes are related to the propensity to buy green, but the relations are qualified somewhat by gender and by the nature of the green buying behavior.Making a special effort to buy green is unrelated to impulse buying and brand loyalty. In terms of the communication variables, persons making a special effort to buy green found magazines more interesting than television and indicated they would not buy a brand whose advertising they dislike. As expected, it was found predictor-criterion relationship differences between the two green buying variables. One criterion variable (making a special effort to buy green) taps a general interest in buying green. The other criterion variable (switching brands to buy green, even at the expense of product effectiveness) is more specific and more stringent in terms of greenness in that it provides more constraints and introduces a salient cost. The results indicate that, across genders, the consumer variables do a better job of predicting the variance in the former criterion than that in the latter criterion.. The results show that the green consumer has an interest in new products, is an information seeker, and talks with others about products. Additionally, green consumers consider themselves opinion leaders, and hence may provide word-of-mouth information that other consumers respect. The green consumer is also a careful shopper, not prone to impulse buying, and pays attention to pr ice, so advertisers must consider those issues as well.The results suggest that if companies do succeed in attracting green-oriented consumers, they will have to continue working to keep them. The lack of brand loyalty on the part of green consumers (in comparison with those less green), coupled with their propensity to actively seek information, implies that the green consumer will always be looking for new products. Although the environmental movement has been underway for years, green marketing seems to be a relatively new phenomenon. Marketers are typically not slow to adopt an innovation, but green marketing is in some ways fraught with peril Certainly, marketers are getting mixed signalsfrom polls, from research results, an d from sales figures. Common sense suggests that the use of green appeals by marketers can be productive. However, recent research on green marketing and the green consumer, indicates that the concepts will not be easy to apply. Green consumers must be treated carefully and, in particular, with respect. They appear to be careful and thoughtful consumers. Treated fairly, they may be receptive; treated poorly, they may not only switch brands, but also take others with them. L J Shrun, John A McCarty Tina M Lowrey (Summer 1995), Journal of advertising, Buyer Characteristics of the green consumers and Their implications for Advertising strategy, Vol: XXIV, no 2, 71-81 8. ROLE OF SOCIO DEMOGRAPHICS IN SEGMENTING AND PROFILING GREEN CONSUMERS; AN EXPLORATORY STUDY OF CONSUMERS IN INDIA Though green consumerism is on the rise, not all the consumers are equally green. To be able to more effectively market green products and ideas,marketers need to segment their market and use differentiated marketing approach for each target segment. Socio-demographic characteristics have been widely used in the past researches as a basis of market segmentation and profiling of green consumers. The present study explores the usefulness of select socio-demographic characteristics in capturing variations present in the environmental consciousness of the consumers in India. Both the univariate and multivariate analyses point to the presence of statistically significant linkages between the socio-demographic characteristics and different environmental consciousness constructs, thus implying potential usefulness of these characteristics in profiling different segments of green consumers an devolving accordingly the green marketing strategies and environmental campaigns as capable of more effectively reaching and influencing the chosen green consumer segments. The study has employed a more elaborate conceptualization of the environmental consciousness construct. Regarding age,. A negative relationship of age with WSE, IISB and IIO signifies a greater tendency among the relatively younger persons (viz., those belonging to the age groups 18-24 years and 24-35 years) to actively search for the environmentally friendly products, gather environment related information and influence others to behave in an environmentally responsible manner. These persons, however, appear less enthusiastic about choosing the least polluting products (ICLPP). This might be due to their lower purchasing power for being mainly either students or unemployed at this stage in their family life cycle. Education level is found to be significantly related with the environmental consciousness in respect to five environmental consciousness measures. A significantly positive relationship of the education level with environmental knowledge (EK), incidence and frequency of conservation behavior (ICB and FCB) and frequency of environmental activism implies greater environmental consciousness among the relatively more educated persons. Because of their higher intellectual orientation, these persons are able to better understand and appreciate green ideas and green claims made by the green marketers. Education level is, however, found to be significantly but negatively related with the respondents willingness to seek environmentally friendly products (WSE). The variable typeofschoolattended emerges as a significant correlate of the environmental consciousness for as many as six constructs. Notwithstanding being less articulate and extrovert, persons with the government school background exhibit a higher level of environmental consciousness in terms of environmental awareness (AEIP) as well as willingness to seek environmentally friendly products (WSE), incidence of seeking information (IISB), conserving resources (ICB) and choosing the least polluting products (ICLPP). The only aspect where they lag behind persons with the private school background is frequency of environmental activism (FEA), probably due to being less extrovert and gregarious than their counterpart. Income also emerges as an important correlate of environmental consciousness. Persons with higher income are also high in their awareness of the environmental regulations (AER),willingness to pay for the environmentally friendly products (WPM), incidence of information seeking behavior (IISB) and choosing the least polluting products (ICLPP). But in terms of their involvement with the activities relating to influencing others (IIO) and conserving the environment (FCB), they turn out to be poor performers. Sanjay k Jain Gurmeet Kaur (2006), Role of Socio Demographics in Segmenting and profiling Green Consumers; An exploratory Study of consumers in India, Vol.: 18 (3), 107-146. The present paper discusses the emergence of environmentalism in India and examines the response of government agencies, consumers, non- business organizations and corporate houses to the rising levels of pollution and environmental degradation in the country. Along with a brief introduction to the concept of green marketing, a review of the factors responsible for motivating business firms to go green have been included , after which the paper moves on to a discussion of Indias major environmental concerns and efforts made at the governmental level to combat the environmental problem of the country. Succeeding paper analyse related issues such as eco labeling, green consumerism and green corporate marketing practices, in the Indian context. The paper concludes with a discussion of the future of green marketing in India along with the strategy implications and directions for research work.From the foregoing discussion it is clear that environmentalism has gained importance in India. Various environment protection campaigns initiated in the past, enactment of several environment, launching of green labeling scheme (ECOMARK) and ecological marketing initiatives made by business firms- all these eloquently speak of the growing environmental concern in the country. Intensification of such campaigns and efforts is likely to gain further momentum in the coming years, in India. Growing population, fast depletion of resources, paucity of funds, lack of environment friendly technical know-how, changing consumption patterns, and pressure on the policy makers to hasten the pace of industrialization in view of the need to raise the standards of living and provide employment to the masses pose serious environmental challenges The present paper has provided only anecdotal evidence of the adoption of gre en marketing practices by Indian business firms. More rigorous research studies are needed to examine the business firms awareness of different environmental issues and the factors that inhibit and motivate them to go in for green business operations and green marketing practices. Sanjay K Jain Gurmeet Kaur (2004), Green Marketing, An Indian perspective, Vol:31, No 2, 168-209 Rise of the new consumerism in India, with highly packed food are springing up all over the country, so not only ice frog the wests consumption habit, we could also avoid some of the pitfall of our environment movement too. With the rooted culture of the reusing recycling, with the wind of change seems to be blowing in India. Ella Saltmarshe and Annie Dare (2009), Creative Review, Advertising turn India Green, As Indians become increasingly Consumerist, The countrys advertising industries has vital role to play, Vol.: Feb 2009, 40-42 References:- This study has highlighted the role that firms and their marketing strategies play in influencing consumer demand for green technologies. Firms initially developed and introduced new green products in response to consumer pressure and legislation, thus creating new markets for eco-friendly goods. More recent years, however, saw consumer demand pressure increasing only slowly, while the pressure from legislation and competition gained in importance. Managers acknowledged that product performance gaps between green and conventional technologies have been a major barrier in the diffusion of green consumer products in the UK. Managers argued that firms may have mis-specified green product benefits in relation to consumers needs and that in the absence of clarity of green products environmental impact, performance and other attributes, as opposed to green benefits, remain the key determinants of product preference and choice. Limitations in green product performance constrain pricing and communication efforts. However the studys findings suggest that, apart from product performance gaps, firms communication and promotional policies for green product, which disproportionately favored end users, despite the importance of retailer and dealer acceptance, were imbalanced and far from effective. References:- Veronica Wong, William Turner Paul Stoneman (1996), British Journal of management, Marketing Strategies market prospects for environmentally Friendly consumer Product, Vol.: 7, 263-281 DATA COLLECTION APPROACH PRIMARY DATA The primary data are those which are collected afresh and for the first time, and thus happen to be original in character. We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type and performs surveys. Here the Primary data will be collected by means of preparing a questionnaire and getting it filled by a large sample space. These questionnaires will help in drawing conclusions about the case. SECONDARY DATA Secondary data means data that are already available i.e. they refer to the data which have already been collected and analyzed by someone else. When the researcher utilizes secondary data then he has to look into various sources from where he can obtain them. In this case he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data. SIZE OF SAMPLE : This refers to the numbers of items to be selected from universe to constitute a sample. An optimum sample is one, which fulfills the requirements of efficiency, representativeness, reliability and flexibility. SAMPLE SIZE: 200 respondents SAMPLE TYPE : CONVENIENCE SAMPLING: When population elements are selected for inclusion in the sample based on the case of access; it can be called convenience sampling. DATA COLLECTION AND DATA ANALYSIS 1) Are you aware about the following green products / environmental friendly products? a) Solar inverters/ solar geysers b) Green Paper c) Green apparels d) Green Home Appliances e) CFL Bulbs Products No of Responses Solar inverters/ solar geysers 180 Green Paper 103 Green apparels 67 Green Home appliances 136 CFL bulbs 192 2) Which of the following green products have you used? a) Solar inverters / solar geysers b) Green Paper c) Green apparels d) Green Home Appliances e) CFL Bulbs Products No of Responses Solar inverters/ solar geysers 34 Green Paper 96 Green apparels 46 Green Home appliances 84 CFL bulbs 176 3) Rate the following factors according to their influence on your purchase of Green products Strongly Disagree Disagree Neutral Agree Strongly Agree High Price High Environment consciousness Low Availability of the product Low Awareness HYPOTHESIS 1: Ho: Price does not have effect on purchase of green products H1: Price has effect on the purchase of green products. Calculation: Observed Expected ((o-E)^2)/E Strongly Disagree 23 40 7.225 Disagree 34 40 0.9 Neutral 14 40 16.9 Agree 83 40 46.225 Strongly agree 46 40 0.9 Chi Square 72.15 Here Chi-Square calculated (72.15) is greater than Chi-Square tabulated (9.48). Thus we can reject our null hypothesis and accept our alternative hypothesis i.e. price has effect on the purchase of green products. HYPOTHESIS 2: Ho: Environment Consciousness does not have an effect on purchase of green products H1: Environment consciousness has effect on the purchase of green products. Calculation: Observed Expected ((o-E)^2)/E Strongly Disagree 13 40 18.225 Disagree 27 40 4.225 Neutral 58 40 8.1 Agree 72 40 25.6 Strongly agree 30 40 2.5 Chi Square 58.65 Here Chi-Square calculated (58.65) is greater than Chi-Square tabulated (9.48). Thus we can reject our null hypothesis and accept our alternative hypothesis i.e. Environment consciousness has effect on the purchase of green products HYPOTHESIS 3: Ho: Availability of the Product does not have an effect on purchase of green products H1: Availability of the product has effect on the purchase of green products Calculation: Observed Expected ((o-E)^2)/E Strongly Disagree 26 40 4.9 Disagree 39 40 0.025 Neutral 53 40 4.225 Agree 61 40 11.025 Strongly agree 21 40 9.025 Chi Square 29.2 Here Chi-Square calculated (29.2) is greater than Chi-Square tabulated (9.48). Thus we can reject our null hypothesis and accept our alternative hypothesis i.e. Availability of the product has effect on the purchase of green products HYPOTHESIS 4: Ho: low awareness does not have an effect on purchase of green products H1: low awareness has effect on the purchase of green products Calculation: Observed Expected ((o-E)^2)/E Strongly Disagree 19 40 11.025 Disagree 37 40 0.225 Neutral 41 40 0.025 Agree 72 40 25.6 Strongly agree 31 40 2.025 Chi Square 38.9 Here Chi-Square calculated (38.9) is greater than Chi-Square tabulated (9.48). Thus we can reject our null hypothesis and accept our alternative hypothesis i.e. low awareness has effect on the purchase of green products 4) Have you ever used a solar Invertors or a solar geyser? 1. Yes 2. No 5) Which factor plays important role while using solar invertors/ solar geyser? Very Important Important Neutral Less important Not Important High Price High Environment consciousness Low Availability of the product Low Awareness Here question 5 and 7 are combined and regression is been applied. Use is an Dependent variable and independent variables are price, environment consciousness, availability of the product and awareness. Model Summary(b) Model R R Square Adjusted R Square Std. Error of the Estimate Change Statistics R Square Change F Change df1 df2 Sig. F Change 1 .729(a) .532 .522 .260 .532 55.312 4 195 .000 a Predictors: (Constant), Low Awareness, High Price, High Environment consicouness, low Availability b Dependent Variable: Use Coefficients Model Unstandardized Coefficients Standardized Coefficients t Sig. 95% Confidence Interval for B B Std. Error Beta Lower Bound Upper Bound 1 (Constant) 2.380 .090 26.557 .000 2.203 2.557 High Price -.256 .020 -.638 -12.857 .000 -.295 -.217 High Environment consciousness .038 .016 .116 2.332 .021 .006 .071 low Availability -.110 .024 -.230 -4.564 .000 -.158 -.063 Low Awareness -.001 .023 -.001 -.024 .981 -.046 .045 a Dependent Variable: Use Thus our equation, at 99% level of confidence level, obtained is: Usability of green products = 0.116*(Environment Consciousness) 0.638*(High Price) 0.23*( Low Availability) 0.001*( Low Awareness) This equation suggest that environment consciousness play a vital role on the usability of the green products CONCLUSION From the survey conducted it can be concluded that Indian consumers are still unaware about green marketing. Out of the 200 hundred respondents only 34 have used solar geysers/ solar invertors. Even though they know about green products on smaller scale like the CFL bulbs but are unaware about the other products on larger scale Its further seen that variable that effects the consumers most during the purchase green products is environment consciousness. Green marketing covers more than a firms marketing claims. While firms must bear much of the responsibility for environmental degradation, the responsibility should not be theirs alone. Ultimately green marketing requires that consumers want a cleaner environment and are willing to pay for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the green marketing revolution. Having said this, it must not be forgotten that the industrial buyer also has the ability to pressure suppliers to modify their activities. Thus an environmental committed organization may not only produce goods that have reduced their detrimental impact on the environment, they may also be able to pressure their suppliers to behave in a more environmentally responsible fashion. Final consumers and industrial buyers also have the ability to pressure organizations to integrate the environment into their corporate culture and thus ensure all organizations minimize the detrimental environmental impact of their activities. Thus green marketing should look at minimizing environmental harm, not necessarily eliminating it. LIMITATIONS OF THE STUDY 1. DEMOGRAPHIC CONSTRAINTS will be a main issue of concern. This is due to the reason that the data collection was restricted to the Navi Mumbai and Mumbai. 2. DATA RELIABILITY As the data will be collected from various sources the accuracy of the data collected would be an area of concern. It would be an uphill task to validate the data consistency of the collection of that data. 3. UNAWARENESS People are unaware of Green marketing and green products making it difficult for the survey to take place RECOMMENDATIONS AND LEARNING 1) Green marketing and green products need a lot of advertisements to spread awareness about the concept among the consumers. Majority of the consumers are still unaware about the concept due to which they are not using the products yet. Hence the government and the corporate should advertise and educate the consumers about the product 2) The green products should be more easily available to the consumers making it easier for them to purchase it. The stores should take special efforts to put green products on shelves for display so the consumers pick it up. 3) Since environment consciousness is the factor which affects the most in the purchase of green products it should be used as a vital tool while advertisement 4) The consumers should also take extra efforts in purchase of green products even though it may cost them extra as they are contributing towards saving the environment and the future of the coming generation by doing so. ANNEXURE Market Research Survey on Indian consumers ready for Green Marketing Name:- Age:- 1) Are you aware about the following green products / environmental friendly products? a. Solar inverters/ solar geysers b. Green Paper c. Green apparels d. Green Home Appliances e. CFL Bulbs 2) Which of the following green products have you used? a. Solar inverters / solar geysers b. Green Paper c. Green apparels d. Green Home Appliances e. CFL Bulbs 3) Which is the most used Green product in your house? ( Rate in order of 1-5 with 1 being the most and 5 being the least) a) Solar inverters /solar geysers b) Green Paper c) Green apparels d) Green Home Appliances e) CFL Bulbs 4) Rate the following factors according to their influence on your purchase of Green products Very Important Important Neutral Less important Not Important High Price High Environment consciousness Low Availability of the product Low Awareness 5) Have you ever used a solar Invertors or a solar geyser? 1. Yes 2. No 6) Are you Using Solar Invertors or a solar geyser at your home? 7) Which factor plays important role while using solar invertors/ solar geyser? REFERENCES 1)https://en.wikipedia.org/wiki/Green_marketing 2)https://en.wikipedia.org/wiki/Green_marketing#History 3) Chopra, S. Lakshmi (2007), Turning Over a New Leaf, Indian Management, Vol-64, April-2007 4) Ottman, J.A. et al, Avoiding Green Marketing Myopia, Environment, Vol-48, June-2006 5)www.greenmarketing.net/stratergic.html 6) Ottman, J.A. (1993), Green Marketing: Challenges and opportunities, NTC Business Books, Chicago, IL. 7)Porter, M.E., Van der Linde (1995), Green and competitive: ending the stalemate, Harvard Business Review, Vol.73, No.5, pp.120-33.